Search Engine Marketing
SEM is the process of increasing landing page traffic by placing ads on search engines. 93% of online experiences start with search engines.
How does Avirda handle SEM ?
Google Shopping Ads
SEM is a digital marketing strategy used to increase the visibility of a website on search engine result pages (Google, Bing).
Search engines use sophisticated algorithms to ensure that every search returns the most relevant results, including location and other available information.
Paid search ads appear at the top and side of a search engine's result page for higher visibility and prominence than organic results.
A/B testing your landing pages is a simple way to maximize your spend by optimizing for average order value or revenue per page. Optimizing your landing pages can improve your SEO Network Quality Score, which can lower your average cost-per-click.
As more and more consumers conduct product research and purchase online, SEM is becoming a major online marketing strategy to increase a company’s reach. Almost all new visitors to a site arrive by performing a query in a search engine.